TOTE. MODERN. MUSE - Kate Keane

Today on the blog we're featuring our ever stylish Co-Founder, Kate Keane.

Kate has been in the PR game for more than 20 years as Managing Director of leading Melbourne agency, Kate & Co. PR.

In 2020, Kate decided to launch TOTE. MODERN. as a way to contribute in the sustainability space - something she is deeply passionate about. 

Here Kate shares her go-to TOTE. MODERN. uses and top tips for living sustainably. 

What can we find in your Tote Modern tote?

Depending on the day, you might find my @frankgreen_official drink bottle, my lunch, a change of shoes, my kid's snacks and drink bottles, a market shop and occasionally my yoga mat.

How and where do you use your Tote Modern tote?

During the week, I use it to take my lunch to the office and on weekends I use it for the supermarket and @southmelbournemarket shop, and to carry all the kid's snacks and other goodies to the park.

Top tip for sustainable living?

Every little bit helps, as @joshiehoward from @singleuseaintsexy taught me, you don’t need to be a sustainability warrior - just be mindful of making one small change every day.